The blog
AI SEO, GEO, content strategy, technical search. If we're doing it for clients, we're writing about it here.
anking on Google says nothing about whether ChatGPT or Perplexity ever mentions your brand. Here is what AI visibility actually covers, and how to test yours in one afternoon.
A brand can rank second on Google and still lose the customer to a competitor named inside ChatGPT. Here is what actually separates GEO from SEO, and where the two overlap.
Most agencies pitching AI SEO just added a slide to an old SEO deck. Here is how to tell a real AI SEO agency from a rebrand in one discovery call.
Perplexity and ChatGPT do not rank pages, they pick claims to quote. These five tactics are what actually earns a mention instead of a skip.
Generative engine optimization started as an academic paper, not a marketing term. Here is what the original research actually tested, and which three techniques moved the needle.
Ranking on Google no longer guarantees a mention inside ChatGPT or Perplexity. Here is what actually decides whether a brand gets quoted in an AI-generated answer, and what to fix first.