Bruno Andrighetti is the founder and CEO of Ande Media. He built the agency from scratch at 20, then moved to the US alone at 21 to build the leading AI SEO brand in the country. He's led 35+ AI SEO projects for funded B2B SaaS startups and has been optimizing for AI search engines since before the industry had a name for it. He writes about AI SEO strategy, GEO, and the systems behind how AI decides which brands to recommend.
Most SaaS content strategies default to blog posts for everything. Here is what to actually create at each stage of the funnel, and why the order matters more than the volume.
Content marketing for SaaS fails most often not because the writing is bad, but because every piece was built for the same, wrong stage of the funnel
Traffic flat for months, documentation outranking the product pages, half your feature pages not even indexed. Here is what is usually actually broken.
Ranking well and believing you are covered for AI search is the most expensive myth in marketing right now. Here are five more, and what actually replaces them.
Generative engine optimization comes from an actual research paper, not a marketing trend. Here is what it means, in plain terms, and what to do about it.
anking on Google says nothing about whether ChatGPT or Perplexity ever mentions your brand. Here is what AI visibility actually covers, and how to test yours in one afternoon.
A brand can rank second on Google and still lose the customer to a competitor named inside ChatGPT. Here is what actually separates GEO from SEO, and where the two overlap.
Most agencies pitching AI SEO just added a slide to an old SEO deck. Here is how to tell a real AI SEO agency from a rebrand in one discovery call.
Perplexity and ChatGPT do not rank pages, they pick claims to quote. These five tactics are what actually earns a mention instead of a skip.
Generative engine optimization started as an academic paper, not a marketing term. Here is what the original research actually tested, and which three techniques moved the needle.
Ranking on Google no longer guarantees a mention inside ChatGPT or Perplexity. Here is what actually decides whether a brand gets quoted in an AI-generated answer, and what to fix first.
We scan your brand across ChatGPT, Perplexity, Gemini, and Google AI Overviews. You'll see exactly where you show up and where you don't.